With the new valuation, Flatpay becomes the fastest company ever to reach unicorn status in Denmark. Flatpay will use the round to fund continued growth, having grown more than 400% in revenue in the last 12 months.
The Danish fintech Flatpay raises €145 million in capital in a round led by AVP, with participation from Smash Capital and existing investors.
Flatpay has achieved meteoric growth, with revenue growth of more than 400% in the last 12 months. The newly raised capital is going towards continuing growing the company at a fast pace in its existing markets and beyond.
With this round the company reaches a valuation of €1.5 billion and becomes the fastest Danish company to reach unicorn status – a valuation of more than a billion dollars. This feat was achieved in just over three years.
“The fact that we’ve hit unicorn status is a special feeling. We’re proud to have created a company that is worth more than a billion dollars. It’s been a team effort, and it’s taken a lot to reach this milestone. Now our focus is on maintaining our growth trajectory, and expand Flatpay to the next level,” says Sander Janca-Jensen CEO and Co-founder of Flatpay.
“Flatpay is a true visionary in the SMB payments market. The team deeply understands the daily challenges of small business owners and meets them with radical simplicity, transparent pricing, and an exceptional full stack product. Beyond their technology, they have built a culture grounded in performance, empathy, and trust, qualities that shine through in everything they do. We are proud to support this remarkable company as they expand across Europe and beyond,” says Warda Shaheen, General Partner and Head of European Growth Equity at AVP.
“Despite decades of innovation in digital payments, brick-and-mortar merchants remain underserved — facing opaque pricing, outdated tools, and inconsistent support. Flatpay is changing that with a platform and sales model built for simplicity, transparency, and scale. We believe Flatpay has the clarity and momentum to reshape how merchants transact and operate, and we’re proud to support them on that mission,” says Richard Lin, Vice President at Smash Capital.
Continued growth in the coming years
The capital will support the growth of the business, including hiring more employees to continue capturing market share.
“We have a very scalable business model with three-digit revenue growth and healthy margins allowing us to reinvest in the development of the business. With hyper growth comes the need to onboard more employees to help service our growing portfolio of customers. I believe that we can hit 10.000 employees in Flatpay, but growing our company takes capital, and we are happy that AVP and Smash Capital believes in Flatpay and joins us in our coming growth journey,” says Sander Janca-Jensen.
Flatpay has experienced explosive growth since being founded in 2022. Its expected revenue for 2025 is in the region of €125 million.
The company already has 1,400 employees globally with a continuous growth expected in the coming years.
By 2029 Flatpay has an ambitious goal of growing 10x in number of full-time employees and revenue.
Country specific segment (Denmark as example)
Flatpay is the fastest Danish company to reach unicorn status, and Denmark continues to be an important market for the company.
“Flatpay has been on an impressive journey, and we are proud to have companies like that in Denmark that pushes the barrier of what’s possible for startups. It’s important with companies like Flatpay that pushes innovation and can compete with international fintech companies,”
In Denmark Flatpay employs more than 200 people and has more than 10,000 small and medium businesses as customers. Flatpay expect to continue taking market share locally amongst the Danish SMEs.
The Flatpay story
Flatpay’s story began in 2022 when Sander Janca-Jensen, Rasmus Hellmund Carlsen, Peter Lüth, and Rasmus Busk came together in Copenhagen to disrupt the Danish payment market.
Flatpay is offering a highly competitive, simple, and affordable POS and payments solution for small and medium-sized merchants appreciating great service round the clock, low, flat, and fixed rates with no hidden costs – along with daily payouts and insightful dashboards.
This is possible with a combination of Flatpay’s innovative payment service for retailers and online stores, state-of-the-art point-of-sales (POS) systems and future-proof data insights.
The mission behind Flatpay is to revolutionize the payment experience for merchants by giving full transparency, streamlined hardware, and great customer service.
“Our concept has from the start been about meeting and looking all our new and potential merchants in the eyes, so we can explain what Flatpay is, and how we do things differently. With Flatpay they get transparency, and they know exactly what they pay for every time they generate revenue,” says Sander Janca-Jensen.
Since the beginning in 2022, Flatpay have expanded to United Kingdom, Finland, Germany, Italy, and France and the company continue to grow rapidly in Denmark and in Europe.
The numbers:
- +1,400 Employees
- +5,000,000 Expected pizzas paid through our terminals yearly
- +100M Expected card swipes and contactless payments on a Flatpay terminal
- +60,000 Awesome merchants are currently getting revenue with Flatpay’s services.
